A client consultation is a pre-requisite in the beauty business. It sets the tone for the client’s entire experience and gives them the comfort that…
Every salon owner would agree that their stylists and employees are the mainstays of their business. Well, what’s a salon without a few good stylists,…
Have you ever heard your marketing consultant telling you that you need an identity for your brand? Chances are that this has happened a lot…
Most salons market their offerings to only one set of clients: women. That’s mainly because they feel like the services they avail are more expensive…
The front desk and reception of your salon is the area where most first impressions are created. It is literally the face of your salon.…
As per The International Spa Association (ISPA),10 to 15% of overall salon or spa revenue is mainly because of retail sales. There are no two…
Creating your salon and spa’s marketing strategy can be a daunting process. If you really want to make it big, you need to get out…
The backbone of every successful and strong business is goal setting. Effectively planned goals give you focus and direction. It is also a great way…
In the highly competitive salon and spa industry, effective marketing can make or break your business. They say you never get a second chance to…
Today, the competition in the salon, spa and beauty industry is fierce. If you want to survive, you have to be pretty darn good. Another…