Salon Christmas Marketing Well, December is upon us once again and it’s that time of the year where your appointment schedule begins to look fuller…
Have you ever printed a hair stylist’s performance report from your salon management software and sat with them and discussed it? Most salon owners would…
Today, influencer marketing continues to grow as many brands are incorporating this approach in their overall marketing strategy. 94% salons and spas that have used…
An important element of how to manage a salon is creating a menu with the right pricing strategy. You are who you are because of…
A client consultation is a pre-requisite in the beauty business. It sets the tone for the client’s entire experience and gives them the comfort that…
Every salon owner would agree that their stylists and employees are the mainstays of their business. Well, what’s a salon without a few good stylists,…
Have you ever heard your marketing consultant telling you that you need an identity for your brand? Chances are that this has happened a lot…
Most salons market their offerings to only one set of clients: women. That’s mainly because they feel like the services they avail are more expensive…
The front desk and reception of your salon is the area where most first impressions are created. It is literally the face of your salon.…
As per The International Spa Association (ISPA),10 to 15% of overall salon or spa revenue is mainly because of retail sales. There are no two…