We are all occupants of a fierce and competitive marketplace. In order to stay on top of the curve, we ought to put our best foot forward. However, do you feel like you’ve tried it all and nothing is working? When your marketing ideas and efforts don’t work, you’re bound to get frustrated.
Instead of giving up, repeat the process and try again. Always remember, marketing is endless, boundless and limitless. There are always different ways of explaining something. All you need is an open mindset and some inspiration. Only because you don’t have prior marketing knowledge, don’t give up. The only way your salon and spa can succeed is by trying continuously and just getting better over time.
If at any point you feel like you’ve exhausted all your resources, try these marketing ideas your salon probably isn’t doing:
- Influencer Marketing: Influencer marketing has proven to be one of the most effective forms of connecting with a community. It is a trending method to promote a brand. Big players across a gamut of segments are roping in food bloggers, travel enthusiasts, fashion bloggers and digital marketers who have a loyal social media following to promote their offerings. It is a tried-and-tested method and really works your salon wants to gain popularity. Before roping in an influencer to promote your salon, do a little research on them. Make sure their values and overall ethos matches your salon personality. If you’ve found the right person that perfectly fits into your business, it’s worth investing some money or probably giving out free products or services to them.
- Launch a salon chatbot: Chatbots are extremely underrated but a super useful tool for salons. You must consider incorporating one on your salon website. If a potential customer has a query, they can ask the chatbot and get a response instantly. It’s also a great way to encourage online appointment booking. If someone is interested in booking an appointment, they can instantly be redirected to the online booking link on the salon management software. Another way chatbots help is by turning your social media fans into clients. For example, if someone comments on your post, you can start a friendly conversation with them and tell them about your services. You never know when this can turn into them actually booking an appointment.
- Launch a photo booth in your salon: The best way to stand out on social media is by investing in a beautiful salon interior. Creating a lovely ambience is not only about pampering your clients but also helps to gain online attention as well. You don’t need to go in for a complete overhaul; just a few changes here and there can help. All you need is a cosy nook, quirky wallpaper and some great lighting. Every time a client gets their hair or nails done, get them to pose against your backdrop. If the composition of the pictures is great, more people will want to drop by your salon.
- Track who visits your website: You can always generate reports to see who visits your website. Quite often it so happens that someone finds your salon on Google, they visit it, get distracted and leave without taking any action. If the bounce rate on your salon website is high, you need to do something about it. The best way to retarget these people is by showing them ads on Facebook. When you show Facebook ads to your website visitors, they’re more likely to book an appointment or claim your offer because just recently they heard of you from Google and seemed interested in your services.
- Send out monthly newsletters: Most salon owners find email marketing boring and old-school. Remember the adage – ‘Old is Gold’? When done right, email marketing has a huge impact on your branding and sales. If you’ve discontinued sending out monthly newsletters, it’s time you start again. Dig out your client email database from your spa management software and start creating content for your newsletter. A newsletter works when it’s easy to read, is non-sales oriented and educational. When you start sharing beauty tips and hacks with your clients, they view your salon as an important source of information. Besides sharing tips, you can also put the spotlight on your retail products. Write a little about the benefits of each product. You could also invite your clients to your salon to sample these. This way you can at least ensure to get them through the door. Just remember not to use much industry jargon and a sales pitch. Here are some promotional email ideas.
- Send out feedback follow up emails: The salon and beauty business thrives on fellow client reviews. It is a great way to instil a sense of trust in people looking for you online. However, most clients are often lazy to write reviews. They usually promise you while leaving your salon that they will leave a review, but often don’t. Google loves reviews and puts you on top of the charts if your reviews are positive. The best way to get more of them is by sending out an email or text message (you can automate this with your spa software)after the appointment is over. You could also put a feedback link on the e-invoice. To encourage more client reviews, you can entice them with a discount coupon on their next visit. In the quest to avail the offer, they’ll want to leave a review about your salon.
- Post fun videos and pictures of your team: As much as people are interested in seeing your work, after a while it can get pretty monotonous. Honestly speaking, every salon out there is posting before and after pictures and what not. The best way to break through the noise is by posting pictures of those who are behind the chair. Clients who are contemplating on choosing your salon want to know who they’re trusting with their hair and nails. Get your stylists and technicians to do some fun boomerangs, interviews, hair styling techniques under one minute and so on. It can be awkward for your staff members, but your target group is really going to enjoy this.
At times, marketing can be extremely frustrating and demotivating. You just feel like despite your efforts, you fail to get it right. The only tip from us is – ‘hang in there’. Once you learn the marketing and sale basics, nothing can stop you from growing your beauty business. The first step to reach out to customers and retain them is by using salon management software. Automating your salon and spa operations helps your business embark on the growth curve.