Not everyone who graduates from cosmetology school dreams of working behind the chair. There are some who prefer just overseeing the day-to-day operations in a salon. Just like how not all individuals who graduate from an airline school dream of becoming an air-hostess. There are many who join the airline as ground-staff or as part of the technical team too.
The job of a salon manager is a highly desired one and thus it is in demand today. Besides making sure a salon is running smoothly, a salon manager has to ensure that a customer is happy and the business is generating profits.
Therefore, if you are new to the beauty business and are unsure about responsibilities and skills a salon manager must possess, we have you covered.
What does a Salon Manager Do?
Here are the 8 most Significant Responsibilities & Duties of a Salon Manager:
1. Source trending & high-quality hair care products
As a salon manager, your duty is not just to oversee salon operations but stay abreast of the industry trends too. Attend haircare trade shows too see which products are trending and ask yourself if it will be a good option to stock these in your salon. Remember, your salon is not just recognised for the services it offers, but the products it houses too. Thus, if you’re associated with hi-street beauty brands, clients are more likely to view you as the best in the business. If you’re a first-time salon manager, we recommend you to read these best practices & tips to excel in your role.
2. Recruiting exceptional professionals
Your stylists and hairdressers are the main contributors to your bread and butter. If you don’t have exceptional beauty professionals gracing your salon floor, your business will cease to exist. Thus, part of the job of salon managers is hiring cosmetologists, nail technicians, stylists and hairdressers who have the skill to deliver what a client expects from them.
They are the face of the business and the ones that will maintain a standard too. Even before hiring them, make sure they meet the educational and licensing requirements penned down by your industry. You can also test their skills before hiring them. Once an employee is hired, it is the duty of a salon manager to train them on their duties and explain what the establishment expects of out them.
3. Stay on top of accounting & budgeting
It is the duty of a salon manager to ensure the salon is running profitably according to budgetary guidelines. They must see to that the salaries to staff are paid on time and bills for electricity, water and other miscellaneous services are cleared. Failure to do so guarantees business loses. They also have to ensure that the salon is always stocked with products a client would like to buy. Salon management software is ideal to manage the inventory, accounting and budgeting.
4. Promote business by developing innovative marketing programs
In the beauty business, promotions and offers are meant to draw customers. Just rolling out any offer won’t do the trick. For a promotion to work effectively, it has to be planned and executed properly. Most salon promotions are the brainchild of salon managers. It is their responsibility to roll out viable promotions after taking the opinion of the employees and looking into the economic realities of their salon.
The purpose of a promotion is not just to bring in more clients but to ensure the revenue of the salon is also maintained. Therefore, instead of giving discounts, add value to salon services. If your salon has a marketing budget, you can also roll out advertisements online or offline. However, every decision with regard to promotions has to be taken by the salon manager and owner.
Additional Resource: Salon Offer Messages & Templates to Maximize Revenue
5. Ensuring facility runs as per statutory & regulatory guidelines
A little negligence in the beauty business can hurt your salon in the long run. Thus, it is the role of a salon manager to ensure that a salon runs as per a set of guidelines set by the establishment. The same must be communicated to every employee in the salon as well so that there is absolutely no scope for complaints.
Know the importance of everyday upkeep of your salon & spa to Make sure a client is given a clean and hygienic environment before any treatment is about to begin. Salon managers must also stress on the importance of sterilising instruments before use. Thus, it is the job of a salon manager to deliver these and more.
6. Handle negative reviews
If you are new to business ownership, it is important to understand that customers are bound to say good as well as bad things, and you have no choice but to simply listen. You just have to respond straightaway to identify the root cause of the issue. The smartest way is to take the conversation offline to make sure that your overall online reputation is good.
7. Networking at Industry events
When you step into the role of a manager of a salon, you need to make that beauty establishment your baby. If you’re attending beauty shows, tradeshows or industry events, spread the word about your salon. Keep your eyes and ears open to new beauty trends. You can go back and train your employees on the same.
8. Managing a salon software
Today, most salons are equipped with salon software. Bringing automation into the business will not just result in running it smoothly but also ensure better client satisfaction. It is the duty of a salon manager to check the software from time-to-time to see everything is going smoothly. It makes running the business easy.
Thus, these are the duties and responsibilities a salon manager has to handle from the time he/she steps into a beauty establishment. However, besides taking over the duties and responsibilities, there are few skills too that every salon manager must possess.
Here are the 3 most Important Salon Manager Skills:
1. Communication Skills
To manage a salon successfully, you will need excellent communication skills. Since the job requires you to interact with co-workers, clients, suppliers, vendors and stakeholders, you need to sound professional at all times.
2. Mathematical skills
If you are hired as a salon manager, mathematical and analytic skills will also come handy. Since you have to set retail goals for employees and reviews sales from month-to-month, basic math skills always help. You will also be responsible for weekly inventory in a salon. You definitely have to automate your inventory management process to manage your tasks effectively.
3. Training skills
For the salon owner hiring you, training skills also matter. That is because you will be training new employees on the company’s guidelines. For you to master this, you will have to stay on top of industry trends, techniques and products. Attend various classes and tradeshows to brush up your training skills.
Therefore, if you happen to be hired as a salon manager, it is important to take your role seriously. In order to be an effective salon manager, you will have to respect other salon employees and be true to your responsibilities and duties.
A good salon software is a salon manager’s best friend. Use MioSalon software to automate & manage all your operational and marketing tasks.