Most salons and spas have their salon software bursting with appointments in the month of December. The Christmas and New Year rush keeps most of them busy the entire month. However, that busy spell lasts only for a short while since January and February are relatively quieter.
Instead of worrying about a quiet month, salons and spas can turn this around by capitalising on Valentine’s Day. Salons don’t need to focus solely on 14th February. They can use the occasion as an excuse to create exciting marketing campaigns throughout February.
For the hair and beauty business, Valentine’s Day is one of the hottest retail events of the year. Salon owners should take advantage of this opportunity by using Valentine salon promotions and marketing ideas.
Remember, you don’t always have to sound cheesy and tacky. All you need is a few good ideas and you will be able to get customers through the door.
Get ready to boost sales, look forward to a healthy salon booking software and enjoy the season of love with these smashing Valentine’s Day marketing ideas:
SMS Campaign ideas: Just few days before Valentine’s Day, consider sending out text reminders or messages to your clients. It is a great way of informing them of an on-going promotion and getting in touch with clients you haven’t heard from in a while. We’ve rounded up some SMS templates that you can send your salon and spa clients:
- Hi <clientsname>, There’s no better way to say ‘I love you’ than a relaxing and luxurious spa treatment for your better half. Avail exciting Valentine’s Day offers till 14th Feb 2019.
- Hi <clientsname>, it’s the season of love at <salonname>. Visit on or before 14th Feb and get a complimentary gift with every treatment availed.
- Looking for the perfect Valentine’s Day gift for your beloved? Look no further. We have curated exciting packages to pamper the special person in your life. Additional Resource: Complete List of Valentine’s Day SMS Templates.
- Hey <clientsname>, be your own Valentine! Grab a 10% off on any service* throughout the month of February. T&C apply!
- It’s getting hot in there! You and your partner can enjoy our hot-stone massage at 20% off any time before 14th All you have to do is post a lovey-dovey picture of both of you with #SteamyValentine and tag us on Instagram.
Valentine’s Day Packages: The underlying objective of every promotion is to sell a service. Therefore, the first place to look for your Valentine’s Day marketing is at your services. Start off by bundling few services together
The package can be a great gift for a significant other. Couple manicure and pedicure should definitely be part of your package. To make sure your package sells, bundle treatments with complementary retail products.
Think roses, heart-shaped chocolates and candles as a giveaway. Adding something extra to your package gives your clients a unique V-Day experience. Once you create packages at different price points, make sure to promote each of them. The best way to let clients know that you are running a promotion is by including it on your spa software.
Every time a client visits the software to make an appointment, have a little pop-up telling them about your packages and offers. Read on to find out other ways in which you can entice customers.
Email marketing: Get your Valentine’s Day promotion pop straight into everyone’s inbox. Compared to social media, email is a potent tool to deliver your salon’s marketing message. You can check the email database on your salon software and send out emails to all your clients.
Use cute subject lines for your email messages like ‘love is in the air’ or ‘here’s a love letter’ so that they actually open it. Certain salons even send voucher codes to the highest spending and most loyal clients. Your clients will truly be surprised and delighted by this gesture.
Gift vouchers: Sell physical gift cards in your store as well as on your salon software. Most people reach out for gift cards when they can’t find the perfect gift for their better half. Here again, check the appointment history on your software to see who has bought the most number of gift vouchers from you in the past.
Send out emails and text messages to all your clients that you’re selling gift cards for Valentine’s Day at a special price. For example: if you are selling a gift card for Rs. 1,000, give the client the privilege to use services with Rs. 1,200. However, make sure to mention it on the gift card. This way, you can make them feel truly special while boosting gift card sales in your salon.
Conduct Online Contests: Use Facebook & Instagram platform to the fullest to achieve the get the most out them. They can work wonders if leveraged properly. This is a season to conduct online contests to make people engage with your brand & posts.
Here are some best proven tips to conduct an effective online contest in Facebook & Instagram:
1) Use Brand name as #Hashtags to establish visibility
2) Ask your participants to Like your Page, and add your contest post in their wall & stories (Get your brand seen by their followers 🙂 )
3) Make sure the contest is quite easy so that people would be ready to participate.
4) Post exciting pictures about services, gifts & giveaways.
5) Share the winning contestants names and encourage them to share it on their wall as well.
Create a love-filled ambience: If you are introducing Valentine’s Day offers and promotions, boost the romantic quotient in your salon. Make clients feel like your salon is ideal for them to spend this day with their partner.
If your salon looks plain and dull without any decorations, clients may choose another neighbourhood salon. Valentine’s Day decoration doesn’t have to typically be hearts and roses. You’ll find a whole lot of inspiration on Pinterest. Always remember, consistency is extremely important when marketing. So choose a theme and use it throughout your promotions and marketing material.
Team up with local businesses: To make a Valentine’s Day promotion more interesting and exciting, you can also consider teaming up with a local florist or chocolate retailer. You can strike a mutually-beneficial deal with them and pamper your guests to the utmost.
MioSalon, salon and spa software makes it extremely simple for salon owners to attract clients during special occasions like these. Whether it’s sending out a personalised email or text message, it can all be done on the software. Once the promotion offer is over, you can also assess which marketing activities worked best and created the most profit for you.
Remember, Valentine’s Day is the perfect occasion to bring in extra revenue, new clients and to pamper existing ones. Signup now for a 7 day free trial!